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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition

 

 

In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies.

owner: perth_dotnet(1)


See their listings in Books > Computer books
endorsements, affiliations: Founding Supplier - 1st year of Hire Things!!
main category: All Categories > DVDs, Books, Music > Books > Computer books
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pickup location: Perth, Perth
areas delivered to: Perth
isbn 1-59059-721-4
edition / year 2nd Edition, Sep 2006
authors Merrill R. (Rick) Chapman
publisher Apress

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